While doing my research for what I plan to do for my work, I decided to create some form of app/game for my age group (18-24). I researched the usage and downloads of apps within the recent year, and I found out that the age group below mine has the biggest amount of smartphone usage, while the downloads of games peaked while educational apps lagged behind.
This was my research from my Life cycle of Malaria as well as my research on games and apps.
The image above is a research on smart phone ownership within the last few years and they stated that, 'Around 40 percent of 12-17 year-old teens and 40 percent of 45-54 year-olds reported owning a smartphone, as opposed to a more basic feature phone.'
The picture above is the market research on the most downloaded app within the recent years and it shows the games if the biggest Factor of the app world and behind it was educational apps and business apps.
Illustration:
http://www.nielsen.com/us/en/insights/news/2011/generation-app-62-of-mobile-users-25-34-own-smartphones.html
http://www.nielsen.com/us/en/insights/news/2011/generation-app-62-of-mobile-users-25-34-own-smartphones.html